Our Values
Excellence
Excellence means delivering the highest quality in our products, services, processes, and relationships. It’s a commitment to continuous improvement, attention to detail, and exceeding expectations. Excellence requires discipline, innovation, and accountability—not just meeting standards, but raising them. We uphold quality, strive to improve, focus on customers, take responsibility for results, and pursue smarter, more efficient solutions. Excellence isn’t optional—it’s our commitment.
Knowledge
Knowledge means valuing learning, sharing expertise, and curiosity as drivers of growth and innovation. It recognizes knowledge as a living resource that expands when shared, applied, and collectively leveraged. We commit to continuous learning, developing skills, spreading best practices, asking questions, and using expertise to spark creativity and improvement. Knowledge helps us grow!
Adaptability
Adaptability means evolving with agility in the face of change, challenges, and opportunities. It’s about embracing the unexpected with an open mind, turning obstacles into opportunities, and adjusting our methods to keep moving forward. Adaptability relies on resilience, flexibility, and innovation to stay effective in a constantly changing world. Turning change into opportunity!
Our Brands
xk-brand-logo
Our flagship brand XK is based on the core values of eXcellence and Knowledge, applying science in everything we do. It focuses on creating the most innovative, purest, safest, and highest-quality products.
terroir-logo
Terroir focuses on specific varieties that adapt particularly well to the distinctive expectations of Quebec consumers. All products are grown specifically in Quebec, highlighting the unique terroirs and passionate producers in the province.
Trust Signals
PROCESSING – HEALTH CANADA
Our processing is carried out under Health Canada authorization, ensuring that every step meets the highest regulatory standards.
CULTIVATION – HEALTH CANADA
Health Canada’s strict requirements guide our cultivation, delivering cannabis that is consistent, reliable, and fully traceable.
GACP
We follow Good Agricultural and Collection Practices (GACP) to maintain strict standards in cultivation methods, ensuring products are carefully grown and handled at every stage
Our Apparel
Explore our selection of branded apparel and accessories, created to bring a touch of EXKA into your everyday life in a simple and stylish way.
